January 18, 2016

When I first chat with prospective copywriting clients in Ireland and around the world, I usually tell them that fresh, creative and engaging corporate copy can help their overall bottom line. They then normally ask me two questions in return. First, what is ‘corporate...

November 4, 2015

Today, social media is crucial. Businesses in Ireland and around the world need to understand that their corporate copywriting must extend to their social media channels. Why? Well today your potential customer is likely to search you out on Facebook and Twitter before...

June 29, 2015


Search Engine Optimisation (SEO) is one of those phrases that often gets SMEs into a cold sweat.  They can become so preoccupied with the notion that everything has to be optimised within an inch of its life, that they can easily lose focus on what really matters.  Si...

August 28, 2014


How an ideal can go viral! The power of sharing!


Many of you will by now be over familiar with the Ice Bucket Challenge. The concept, which came from the states was initially dreamt up as a way to raise awareness of ALS or Motor Neuron Disease here and involves a pers...

May 1, 2013

One of the many services I provide is social media management and while the realm of new social media outlets grows rapidly, for many SME’s Facebook and Twitter and the ones they see the most value in using. However, many of my clients are either too busy to manage the...

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